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Hello, everyone; this is Rainy and Shawn from Rainy Design.

As professionals specializing in branding, website development, and project management, we've accumulated dozens of business case experiences within the several companies we've served between 2019 and 2023, leaving out the projects where we had no authority to be involved in the decision-making process, in all honesty, more than half of the projects we've led have been relatively successful.

Since we can make the most of our free time outside work to learn and progress and put it into practice by completing this excellent series of project examples, why not start our own business? So here's our chance. We took a break from our busy schedules this year and officially landed Rainy Design Studio.

We are dedicated to serving small and medium-sized businesses and focus on branding, website development, SEO & SMM, as mentioned above, and business training services related to operations, marketing, and project management.

Let's start with Rainy or me, explaining the scope of the first two services and why the latter is a training rather than an operations business.

Branding and VIS Design

Regarding branding, we have to mention CIS - Cooperation Identity System. Usually, the essential components of CIS are at least MI - Mind Identity and VI - Visual Identity, while the rest of BI, SI, etc., are optional.

Then why are the concept and visual two points the CIS of sufficient conditions? Because:

The former gives the brand differentiation, and the latter gives it a visual impact.

The former encapsulates a brand's entrepreneurial spirit and its strategic direction. For example, Coca-Cola's slogan has iterated from "Taste the feeling" to "Real magic," while Vitacoco's slogan is "Stupidly Simple." we can quickly tell whether a company's product is hedonistic or healthy from its motto, which is a typical example of how MI affects the image of a brand in people's minds.

The latter builds the most important bridge to interact with customers - people are visual creatures. You will think of Coca-Cola's logo when you see the ribbon typeface, or you will think of McDonald's when you visit the red and yellow colors of the fried chicken store. It can be said that with the expression of VI, the brand's spirit of core communication efficiency will be a qualitative leap.

To sum up, an excellent branding case should not be limited to brainstorming and logo design; before that, you also need to research the market, user needs, competitors, and other external factors and give a data report to analyze and assess the feasibility of MI, and how the visual expression can perfectly match your corporate image, and that's why we are here. - A good designer should be able to manage projects independently.

So, more than just branding, we're here to listen to your strategy and think about it with you, to work alongside you, and to make the classic business case for going from zero to one.

Website Design & Development

And then there's website development.

We aim to help you build a site that makes visitors feel at home. But in the beginning, we usually don't ask you what kind of site you like, but rather think from your brand-building perspective: What type of site do customers want?

So before the project begins, we still need to carry out multi-dimensional research and match it with the information you provide: as a professional web development service provider, we are not the one to set the tone, but in the realization of the creative at the same time will be as much as possible to enhance the existing brand image. For example, we are delighted to see you provide the following two key elements:

• Brand VIS: Imagine the theme color is red, and the auxiliary color is black and white Coca-Cola; if the official website is Sprite color scheme or the use of Monster Energy gothic font, the image difference will bring customers a massive sense of tear; this difference will make the customer impression of the brand perception of confusion, which partially reduces the degree of brand trust. That's why we need to understand your brand image and combine it into your website design and development with visual upgrades and iterations to give visitors a sense of unity from top to bottom.

As mentioned eariler, we offer brand planning and identity design services. If you need a brand VIS and want to build a comprehensive one, you can click here to ask us about our services.

• Client Profile:As mentioned above, once we know your client profile, we will minimize the amount of design content we have to communicate with you, which works exceptionally well for niche categories. For example, in the cell phone accessories category, which is still hot (Q2 2024), if your primary customer profile is European women, 20-50 years old, college students/office workers, and power bank makes up more than 60% of the order, it's easy to deduce that your main sales products will be fashionable and stylish; we'll even add a Product Highlight component to your power bank (if you're focusing on the warmth function) and highlight the product's points (for example, the website visitor can touch or hover the mouse pointer over a small label to see the whole picture [1]). Also, we recommend adding cute and hand warmer words in the web page keywords and page style to design a lovely, warm page.

If you need a specific customer profile, you can click here to contact our staff for research and analysis. The vast majority of these upfront services before the project begins are free.

Having references to go back to can always help get a project off the ground. Back to the question, the scope of our services is evident: we have brand planning and VI design capabilities; if you have the idea of building a brand and high-quality content requirements, we will consider your user needs, and based on the user experience of the website, to build a bridge to communicate with the customer. We will continue to learn and progress at the user interaction experience level.

To summarize, we will combine your product type and brand image to set the tone of the website, according to your needs to develop an original design for you to build based on Strapi CMS + React.js + NEXT.js framework of the brand's official website, or the use of Liquid language to develop Shopify Theme to set up a Shopify online shopping mall, to ensure that your website design and style is original and unique. As a professional web development service provider, considering that you are going to write a blog or have the need to test your products in the future, yes, we will use Tailwind css for website layout and web page animation development to ensure that the website is componentized and can be customized, which will allow you to find more business opportunities freely and at the same time, it also conforms to the latest Internet web development norms and standards, which will make the front-end code easy to be used for after-sale and secondary development, so you don't have to be so careful with it. With this, you don't have to worry about the cost of maintaining your website for years to come.

SEO - Search Engine Optimaztion

Finally, when it comes to SEO - Search Engine Optimization and SMM - Social Media Marketing / Social Media Management, if you're looking for a small team that can close the logical loop on its own, from branding to internet marketing, we're the right people to talk to: now we're going to talk about the operations and marketing side of things of which SEO and SMM, to be honest, are only a tiny part. Initially, we said we did not do content operations but only provided training services. Why? Starting from the SEO, before getting into the explanation part, let's see how Google says:

Mobile Version

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Desktop Version

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Yes, a series of SEO efforts result in a long-tail effect that requires a lot of labor, energy, and industry knowledge - your industry and SEO knowledge. A few of the key elements or concepts included are:

• The need for a high degree of synchronization of technology and content: that is, in addition to the site code, server IP, server performance, bandwidth traffic domain name, and other complex conditions, also consider the professionalism of the content production, but the problem lies in the fact that SEO optimizers do not understand the industry knowledge, operators do not understand the SEO technology, so often, in addition to some of the professional, trustworthy SEO team only working with a specific industry customer, most companies either working with the professionalism can not sink SEO service providers, or must spend a high price on hiring an SEO optimizer;
• SEO is not equal to SEM: SEM is Search Engine Marketing, and the former is essentially different from the former by the quality of website content and user experience on the static traffic to bring long-term impact, while the latter, if you ignore the quality of content and SEO, only spend money to promote the case, your website traffic graph will quickly decline by stopping the CPC - Cost Per Click; specific reference to ahrefs.com, semrush.com, and other SEO tools on the significant Web site research, do an excellent job of SEO is often better than the SMM effectiveness of a large section of the ROI is the latter several times;
• No one can guarantee the keyword weight: when a keyword in Google searches KD - Keyword Difficulty in the Aherfs from green to red, believe me, you do not want to throw thousands of dollars into carrying out SEM work, and severe SEO service providers will not swear to guarantee that they can rank in the top 10. Take a step back, even with how much effort you put into the professional content; in the face of intense competition or ignorance of SEO work, it is easy to lose because competitors come later.

2024.04.14 The Image Above Shows the SEO Competitive Keyword Score Results.
The Top 3 are searchengineland.com, moz.com and wikipedia.org.

So, what is the best way to carry out reliable SEO work in a short period?

❌ It's expensive to have an SEO optimizer coupled with a company;

❌ Getting an SEO service provider to be highly coupled to the company's business and produce in-depth content consistently is nearly impossible, or it's going to cost extra money;

✅ Have in-house staff learn about SEO.

Yes, the cost of operations staff learning SEO rather than SEO specialists learning the relevant industry knowledge is relatively simple. Still, it is also in line with the SEO need to constantly output content and optimize the business needs of a study, short-term accompaniment, regular consultation, and long-term benefit. For only SEO, not SEM optimizer is also much more manageable; they only focus on the industry technology and Google terms, no longer for the regular output of professional content and suffering, so that they can find time to sink into the industry and will be newer, better knowledge of the content conveyed to their customers so that the party wins at the starting line.

As our first blog for the studio, this article has been long enough, and I thank you for reading this far. Reading through an article as carefully as this is considered a positive record on Google, so all the more reason to support your silent support of this site :). So, about SMM, I'd like to put in the next post to talk about "What is Social Media Marketing and What to Do about it? A Comprehensive Guide to Social Media Operations in 2024" (I am in the process of writing, so stay tuned). After that, we will keep bringing you valuable, exciting industry knowledge and open-source tutorials. See you in the next post~